How To Use A Marketing Funnel System To Increase Sales
If you are new to internet marketing and have been struggling with finding good information on how to grow your business, this article will be of great value to you. It will touch upon several topics that are related to marketing in general. One such topic is conversion. In short, it is the process of converting leads into sales, so when we refer to ‘a funnel,’ we are not talking about any fancy graph or any equation.
Marketing on the internet is all about conversion. This is why digital marketing is so important. There are numerous methods involved in digital marketing; however, some strategies are more manageable and flexible. No technique is viable unless a business understands how to convert leads into sales.
“The brutal fact is the number one reason for failure in sales is an empty pipe, and, the root cause of an empty pipeline is the failure to prospect.”
Different Types of Sales Funnels
Several different kinds of funnels can be used. The simplest of these is known as a ‘backend’ funnel. This is where you start with a simple lead and then follow up with a series of other communications. For example, if you have a blog promoting a local business, you may communicate via social media platforms, email, and even offline communications (such as flyers or brochures). The blog’s goal would be to generate interest, capture a user’s email address, and then market to the blog’s audience.
A ‘front end’ funnel typically focuses on generating new sales. This may take the form of submitting press releases online, creating a mailing list, using pay-per-click advertising, and speaking to customers at conferences and trade shows. These actions are designed to drive customers to the merchant’s site, resulting in an immediate sale.
We will review your ad campaigns, content and strategies. The beauty of funneling is that customers can move quickly through the system without being lost along the way. An example of this would be a squeeze page with a form for visitors to submit their name and email address. Once the name and email are entered, the form can be filled out with various sales messages. However, an opportunity with a visitor who leaves your web page without filling it out has not been wasted by offering a save option. With a save option, they can return to that page later on to provide their information. This gives marketers a streamlined solution to converting visitors to customers.
Ideally, you want your funnel to be clear and consistent from beginning to end. Customers should never be asked to pass anything off to anyone else. Customer lifetime earnings are one of the most valuable metrics when determining whether or not to engage a customer further. If your funnel can provide a timeline of actions that the customer will experience along their customer journey, you have completed one of your most essential tasks.
A marketing funnel system should provide a seamless product setup. You want everything to be as friction-free as possible when the customer first arrives when the customer purchases a product. A sound funnel system takes the guesswork out of converting leads into customers. It should also track performance over time, measure customer satisfaction, and easily add new, relevant segments to the marketing mix.
Marketing is a process that takes time to develop relationships and trust. As those relationships and trust are developed, it takes a significant effort to keep those relationships and trust optimal. When properly implemented, the results can be nothing short of phenomenal! The success of your business is tied to the effectiveness of your marketing funnels.
A sales funnel is used by companies in all industries, and they are not going anywhere. The data shows that landing pages, a type of sales funnel, increase conversions when built simple and focused with a call to action. One of our clients’ favorite products is designing landing pages for their new product launches. Sales funnels are essential in increasing product awareness and an essential requirement needed to have the opportunity to convert.
Wondering how to start? Reach out to us today!
Edward Pinela III, MBA, is Founder and CEO at Lightray Solutions, a global service agency providing digital marketing, graphic design, websites, and mobile app development services.
Questions? What would you have added to this article? Share below in the comments — I’d love to hear them!